Client: Adam Opel GmbH
Location: Venice, Italy
Service: Architectural design
Photos: Florian Trettenbach
The island de la Rose was rebranded to „Insignia“ especially for the event.
During the multiday event the new Opel Insignia was presented to the audience on the first day –
followed by a test drive on the second day. A lovely created and designed food market including
a highlight show in two halls of the Arsenal welcomed the guest as final part of the event.
Another highlight was the preview of new models which will have their debut next year.